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PGDM HEALTHCARE ANALYTICS

PGDM Healthcare Analytics

Course Details

KSM is the first institute in India to introduce this course.This course allows for the examination of patterns in myriad healthcare data to determine how clinical care can be improved while controlling excessive spending. The term healthcare analytics is used to describe the healthcare analysis activities undertaken because of data collected from 5 major areas – Claims and Cost Data, Pharmaceutical and R&D Data, Clinical Data, Patient Behaviour and Sentiment Data, and Retail Purchases (including data captured in running stores).
Health Care Analytics is a 6-trimester course –the first semester consists of core management papers and the other five trimesters consists of two core plus specialisation papers. After the successful completion of this two-year program, a PGDM in Healthcare Analytics will be awarded to the students by KSM.

Healthcare industry experts from India and US conducts this program.The program contains the regular MBA courses covering Finance, HR,Marketing, Operations, CRM, associated with Healthcare management leadership. During the program students will visit US for 15 days to get industrial as well as academic exposure with a US university.

Course Outlines:

  • Introduction to Healthcare Analytics
  • Quantitative Techniques
  • Introduction to Analytics using Python
  • Healthcare IT
  • Data Mining, Data Science for Healthcare Analytics
  • Digital Marketing
  • Machine Learning & Deep Learning (Pharma & Medical)
  • Capstone Project with Jupyter Notebook, NeuronAI

PGDM Healthcare Analytics Curriculum:

Trimester

Title of the Paper

1

Managerial Communication

Decision Science

Financial Management and Accounting

Managerial Microeconomics

Marketing

Digital Marketing

IIP 1

2

Research Methods Real World Evidence – A Statistical Approach

Corporate Finance

Managerial Macroeconomics

Organisational Behaviour

Data Warehousing and Pre-processing

Data Wrangling with Python

IIP 2

3

Visualization Techniques

Management Information Systems

Human Relations Management and Analytics

CRM and Analytics

Business Ecosystem and Global Outcome

Data Classification and Clustering

IIP 3

4

Strategic Management

Technology Trends

Negotiation Management

Managing Innovation

Data Story Telling

Strategic Business Communications

IIP 4

5

Search Engine Optimization and Google Analytics

Project Management and Business Planning

Consulting and IT Outsourcing

International Supply Chain Management

Machine Learning and Deep Learning

Entrepreneurship

IIP 5

6

Commercial Analytics

E-Commerce and Cyber Security

Operations and Manufacturing

Healthcare Management and Leadership

Quantitative Techniques and Operations Research

Corporate Governance and Ethics

CAPSTONE

Possible Projects in Healthcare Analytics:

  • Hospital & Health System Analytics
  • Clinical & Out Patient System
  • Insurance Analytics
  • Government Healthcare Analytics
  • Manufacturing Analytics
  • Procurement & Purchase Analytics
  • Sales & Distribution Analytics
  • HR Analytics
  • Customer Segment Analytics
  • Financial Analytics
  • Marketing Analytics
  • Social Media Analytics
  • Drug abuse and over usage
  • Drug Sale and Doctor Prescription
  • Medication Non-adherence
  • Antibiotic Resistant
  • Patients profile analytics (Electronic Health Records)
  • Genetics- Genomics

Placement Opportunities:

Healthcare Industry employment demand is on the rise, as per studies from Labor ministries worldwide. The demand for the next decade up to 2020 is very promising. Steady job growth in Healthcare industry is projected for the next several years. As a graduate of the program, one could obtain an administrative, management, or executive position in any of the several healthcare-related organizations. Opportunities exist in government, regulatory and public health agencies also. Prominent hospitals, IT solution companies, Pharma manufacturers, and laboratories also employ Healthcare Analytics professionals. Salaries can be at par with IT opportunities, for graduating students. Students can find opportunities in International markets also.

  • Hospitals and health systems
  • Medical group practices
  • Clinics and outpatient care centers
  • Home healthcare agencies
  • Insurance companies
  • Consulting firms
  • Bio-Pharmaceutical Companies
  • Government Healthcare Centre
  • Technology Companies